Star Utsav caters to viewers who have recently entered the fold of Cable and Satellite television. It gives them the opportunity to revisit the glory years of Indian television programming by re-running the best shows from the exhaustive Star Plus library. The channel reaches out to the smallest of towns and rural areas where viewers are treated to some of the best content from STAR, making it the "King of Middle India".

• Star Utsav is the best way to reach out to the Aspirants and the Climbers - people who have just entered the consuming classes and have acquired a C&S connection in the past 2 to 3 years
• The channel offers viewers the choice to vote for the serial they wish to watch, through innovative campaigns like Lifebuoy Vote Do Show Lo
• Star Utsav airs the best of Balaji Telefilms' serials back-to-back between 7 pm and 9 pm, starting with Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, Kasautii Zindagi Kay and Kaahin Kissii Roz