In India, youth with attitude connect with Channel [v]. The channel is a vibrant mix of the latest chart-topping music videos, artists, trends, popular VJs and youth culture. Locally-produced programming, packaging and local presenters ensure that Channel [v] reflects the humour, taste and attitude of its vast youth audience.

• Includes an attractive mix of hit music, trends, celebrities, and Bollywood; with premieres of exciting music videos that have become a trademark of the channel
• The pioneer in talent hunts and reality shows in India; with Popstars 1, Popstars 2 and Samsung [v] Super Singer, programmes that have been widely imitated by others
• Rated the Most Innovative Brand in the 2002 AI Asian Brands Survey